The promotion campaign Live Riga, launched November 24, gave its fruit.

The capital of Latvia saw the number of tourists increasing, and most of them came from Russia, as it was expected. Latvian Embassy in Moscow issued visas doubled at the end of the year, compared to the same period last year. airBaltic says the growth of number of tourists from countries, where the promotion campaign was held, is obvious, especially from Finland, Lithuania and Russia, but others also showed growth. airBaltic president Bertold Flick says the campaign has hit the bull's eye and the money invested in the campaign has been paid off already. Reval Hotels chain and Tallink Grupp ferry company also confirm the increase of the number of the clients.