However, neither Latvian tourism experts nor Russian tourists themselves agree and list several other reasons. One of them would be a fact that many Russians used to be able to afford more exotic destinations, but with economic slump setting in, they choose economically more affordable places to visit. Coming to Riga, they are interested in culture programme, shopping, spa, entertainment and possibility to spend New Year's Eve in Riga - in different country, but in a familiar environment. The Russian tourists surveyed by the daily are not aware of the LIVE RĪGA campaign. The Latvian Embassy to Russia says the campaign was important, but even more important was introduction of the looser visa regime and the new service offered - receiving the travel documents by courier in 28 Russian cities.