Only the stronger and more innovative and flexible of Latvia’s guest houses, rural accommodation and recreation centres will survive the current economic situation and the growing international requirements for comfort and convenience. These days, only large companies can afford big corporate events, says Inguna Gegere, marketing and advertising manager at the Lacites recreation park. Lacites hopes that the number of tourists will increase now that Latvia is part of the Schengen zone. Different sources provide diverse information about the fluctuations in the number of incoming guests and overnights in Latvia, but in any case the number of guest houses is growing.