According to the cruise segment customer director at the Port of Tallinn, Sirle Arro, the average amount of money that cruise tourists spend on shopping in Tallinn has decreased. The average purchase last year was around EEK 445 (EUR 28), down by 27 percent from 2006, leaving approximately EEK 110-150 million in Estonia. Around 300,000 tourists and cruise ship passengers arrived in Tallinn via the Port of Tallinn in 2007.