According to Raul Leht, director of the hotel chain Uniquestay, the fierce price war on the Tallinn hotel market has actually been around for quite a while. "The price war means that premium category hotels reduce their rates during the low season by so much that they fall to the 2-3 star level," he said. Malle Pottsepp, the director of Estravel’s Baltic product division, argues that Tallinn is simply seeing a normal price adjustment, adding that there is no sign of the hotel market shrinking. Anu Soosaar of the Hotel Viru disagrees with Leht and says that room rates are not falling in Tallinn.